White Hot: The Rise & Fall of Abercrombie & Fitch Soundtrack [2022]

1m

This is the starting song, heard during a montage of people sharing their Abercrombie & Fitch shopping experiences.

5m

When discussing Abercrombie & Fitch, people of color often mention how they were unaware of the company until they noticed it on their white friends or acquaintances.

6m

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7m

Teenagers and young adults congregated around the mall.

8m

With so many brands and deals to pick from, the mall is a terrific location to shop. According to several of the interviewees, Abercrombie & Fitch outperformed rival brands in sales because it was slightly more reasonably priced.

10m

While some individuals write about how they disagreed with the message being promoted by Abercrombie & Fitch, others praised what the company stands for. The shop was well-known for both its aesthetic and music.

28m

In an attempt to become more well-known, Abercrombie & Fitch was using prominent frat boys as models for its clothing.

31m

The fact that the business is referenced in the song let the store know when it was released that they were headed in the right direction.

38m

People discuss the times when they first became aware of Abercrombie & Fitch's racism.

49m

Abercrombie & Fitch chose a settlement rather than making any admissions in response to a lawsuit alleging racism.

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